Since 2005 TrustMark has been a champion of consumer protection and the businesses delivering quality services their customers can rely on.
In 2016 the Government commissioned Each Home Counts Review identified a requirement for an all-encompassing mark of quality for consumers to recognise and trust.
It has been decided that TrustMark will be the brand this quality mark is known as, and will expand its remit to include the Retro Fit, Repair, Maintenance and Improvement (RMI), and energy efficiency sectors; covering any work a consumer chooses to have carried out in their home.
Significant as these changes are, TrustMark wanted to create a fresh new brand that highlights this development whilst also celebrating what remains unchanged (chiefly the name, TrustMark).
A critical driver for the brand refresh was to create a more modern appearance, which is reflected in the chosen colour palette. This palette will be used in all TrustMark communications from the launch onwards.
The new logo also delivers an evolution of the old, as the previous ‘interlacing hands’ motif has been modernised and enhanced to an image we believe has greater graphical impact, and a broader range of applications.
We welcome this development and look forward to meeting this challenge, which we firmly believe marks an opportunity to create far-reaching and positive change for both consumers and businesses.