Have you ever thought about expanding your business’ visibility by setting up your own website? It’s a meaty task, and with such a busy career to juggle anyway, it’s easy to understand why you might never find the time to get round to it.
But with a lot of bang to be added to your buck, it could be worthwhile making it a priority and finding the time to set up a website, or searching for someone who can help you.
Recent research from Nominet reported that you could be gaining an additional 21 jobs each year just by having your own website, compared to those without. This equates to an average extra £16,590 to your annual pay packet.
Nominet put this largely down to reaching customers that aren’t in your immediate vicinity, and so wouldn’t necessarily find you without an online search. For one Colchester based plumbing and heating business owner, he’s seen his business go from a small home business to an office with 12 employees and jobs coming in from all around the UK.
With so many small businesses online these days, those that aren’t could be putting themselves at a real disadvantage. At TrustMark we’ve certainly found a huge increase over the years in people seeking to find tradespeople online. If customers don’t have personal recommendations from loved ones, this is a logical first step to make.
Whilst you might not feel you know where to begin with the daunting prospect of setting up a new website, many tradespeople have reported that starting simple was the best way to go, and as their business grew, they expanded the website to suit their needs. It also gives you the opportunity to show your customers more than just your name; you can reflect the personality of the business, and maybe even start a blog to give consumer advice!
Choosing a web developer can be a tricky task, but one place you might want to check out is The Web Guild - a not-for-profit organisation who vet web designers and developers and ensure they adhere to a code of conduct. Using their search page you can browse the profiles of their members for free and get in touch with anyone who you think could help you. If you really have no idea where to start, The Web Guild offer consultancy services to help you write your brief or begin your hunt for a digital service provider.
We asked Lisa Freeman, a founder of The Web Guild for advice on matter, and she explained "choosing a web developer is a big decision as you might be spending a lot of money with them, and if you're not technical yourself it can be hard to know who's actually going to do a good job. We aim to help businesses of all sizes navigate their way through that minefield to choose a company that's a good fit for their business, and that knows what they're doing."
Alternatively, being registered with TrustMark is another way to gain an online presence. All TrustMark Registered Firms have their own profile page on the TrustMark website which is used by hundreds of thousands of customers every month to find local tradespeople. We can even link customers to your website if you have one, as well as listing other information on your business such as location and contact details.
If you are not currently registered with TrustMark and would like to find out more about getting your firm listed, visit us at: https://www.trustmark.org.uk/tradespeople/how-to-join